Fake fur will be a big hit in Shanghai!

One Voice has been fighting for years against the fur industry, which exploits and kills mink, foxes, chinchillas and rabbits, in excruciating conditions, for their beautiful coat which is soft or warm. These animals are considered by the industry as raw materials, while they are all without exception sentient beings, with needs that have nothing to do with what humanity has in store for them.

One Voice is the French representative of the Fur Free Alliance (FFA), an international coalition of grassroots associations, fighting the fur trade, and brands selling it. This coalition is well known because it assigns the label Fur Free Retailer (FFR) to brands, groups and designers who have stopped using this material derived from the cruelty of animals. The Fur Free Alliance, like One Voice, is looking for solutions and changes in mentalities, in parallel with a dynamic fight against animal suffering.

Among the last "names" of which the FFA has awarded its label to: Versace, Mickael Kors, Gucci, The North Face. In France, the designer Franck Sorbier and La Redoute who produce ready-to-wear have also received the FFR label.

This year, the Chinese representative for the Fur Free Alliance, ACTAsia - with whom One Voice has collaborated with for ten years to help fund actions towards animal empathy within the education criteria of Chinese schools - organize events like no other, to highlight fake fur as beautiful, warm and as soft as the real thing, which is also upheld by the renowned fashion designers. Textile innovations will also be honoured.

These new materials, presenting concrete alternatives to animal exploitation, are derived from recycling, in order to promote sustainable fashion, which really reduces its impact on the planet in terms of waste and pollution. The reflection goes even further; the materials produced and presented will have been designed taking into account human well-being as well, with the guarantee that the workers will not have been exploited.

From May 23rd to May 25th in Shanghai, there will be a gala, a fashion show, an exhibition and a forum, in cooperation with the London College of Fashion.

Celebrities will come from all over the world. The star dancer Sophie Guillem will be one of the French stars to carry the voice of animals to the general public in China against the cruelty of animal breeding for their coats.

There is no reason to wear fur today: the fur industry is cruel and polluting, current technologies enables you to wear warm clothes made from other materials, and if the aesthetics of the coat still pleases all the same, then fake fur is now as beautiful as the real thing.