

PUMA is joining the Fur Free Retailer programme
The global animal protection association FOUR PAWS and Fur Free Alliance, for which One Voice is the French representative, welcome the sports clothing brand PUMA as a new leading partner. Although PUMA does not currently have any fur-based products in its range, the company is reaffirming its rejection of it by joining the International Fur Free Retailer programme. PUMA, one of the biggest international sports brands, will contribute to raising public awareness of animal welfare and will have a positive impact on the fashion industry.
Global trend to improve animal welfare
The majority of the public have been rejecting fur for years. A clear reversal of the trend in favour of fashion respecting animals and the environment has also been seen at major fashion houses around the world. Consumers are in favour of ethical and sustainable fashion for which no animals have to suffer.
The Fur Free Retailer programme
The Fur Free Retailer programme is the main global initiative aiming to pair businesses that have given up fur with consumers looking for ethical products. The programme is an initiative by Fur Free Alliance (FFA), active in more than thirty-five countries throughout the world. The Alliance is an international coalition of more than fifty animal protection associations working together to put an end to breeding and killing animals for their fur. More than 1500 brands and retailers have now taken part in the initiative.
Translated from the French by Joely Justic