Will there ever be a Paris Fashion Week without fur? One Voice challenges Prada
While
Fashion Week is in full swing in Paris on Saturday September 29th
from 10am to 12pm, One Voice with the participation of L214 will be
organizing three actions simultaneously in three Parisian
neighbourhoods where Prada stores are located: Place de la Madeleine,
Place de la Queen Astrid, and Place Michel Debré, to encourage the
brand to stop using real fur in thier collections.
From
September 6th
to October 2nd
the “Fashion Week” season will run from Milan to New York,
and from London to Paris. London Fashion Week has announced this year
to be completely fur free. We hope that this decision will be adopted
in time in other cities. More and more brands are turning away from
the use of fur, it is time for Prada to do the same. Most recently in
the world of luxury it was Michael Kors or Jimmy Choo who obtained
the label Fur Free Retailer, which is managed in France by One Voice,
after Gucci, or Franck Sorbier.
One
Voice calls on the general public and all those involved in animal
welfare to contact the Prada headquarters in France to ask the brand
to stop using fur. Prada is maintaining and supporting a system in
which mink, foxes, rabbits and other soft furred animals live in
horrific conditions.
There
are dozens of farms in France for fur. Animals that have the
misfortune to be born there are locked inside tiny cages, alone or
with others. They wither: minks have no access to water while in the
wild they spend several hours a day in the water. They develop
stereotypies, repetitive movements signs of great stress, rabbits are
injured, mink and foxes self-harm or devour each other. Their
suffering is immeasurable, they eventually end their miserable lives
gassed or electrocuted so as not to damage their precious pelts.
The
association had already conducted an investigation in six mink farms in France which in 2017 they brought to light the deleterious
consequences of this industry upon the environment and animals.
This
action set up in France by One Voice is part of an international campaign for the Fur Free Alliance, an international coalition
against fur of which One Voice is the French representative.