Fashion Week 2018: tell Prada that animal fur is out of fashion

Prada must join other luxury brands that are already "fur-free"

It seems that luxury brand Prada has forgotten that animal suffering is worthless. However, their colleagues are still enjoying the same fame as them in this field of fashion, such as Hugo Boss, Armani, Mickael Kors or Gucci who unlike Prada have put a definitive end to the use of animal fur by joining the FFA. It is obvious that Prada is late in the stage of its development by still making the link between luxury fashion and real fur, without considering the alternative materials.

In position for fashion without animal fur

Like the Fur Free Fashion Show held in Shanghai last May, it is widely shown that fake fur offers the same aesthetic and comfort qualities of real animal fur, but also benefits from the privilege of saving money and millions of lives. The famous designer can no longer wait to consider the animal cause in thier collections and to commit himself permanently to an ethical fashion which is "fur free". In April, Muccia Prada’s Director of the brand, said she was conducting a fundamental reflection on fake fur, but this desire has not yet been realized and formalized.

Let's demand that Prada ban the use of real fur from its clothing line

Fashion Week in Paris (September 24 to October 6) will be an opportunity for all of us to ask this luxury brand to ban the use of animal fur from its collections and fashion shows. Not only would Prada put an end to the torture of tens of millions of animals, it would also meet the demand of a large number of fashion enthusiasts and advocates for animal rights, while benefiting from a Fur Free Retailer label, according to the program run by the FFA. One Voice continues to campaign to ban all animal suffering, including that endured by animals sentenced to death on fur farms. You can act in this fight by asking Prada to use fake fur at their next fashion shows.

You can contact:

• By email via Fur free alliance contact form
• By telephone 01 56 21 30 70
• By twitter @Prada
• By Facebook

Credit photographie : Jo-anne McArthur