La Redoute intensifies its efforts against the use of fur!
One Voice leads a nonviolent fight to defend animal rights and respect all life forms. The organization operates independently and is thus free to speak and act freely.
Affiliated with our Fur Free Retailer program, La Redoute is committed to no longer selling animal fur since 2017. This commitment applies both to its own brand and to the products of other brands that appear in its catalogue. Following feedback from customers pointing out items made from fur on the marketplace * which is part of their website, La Redoute has been very attentive. To ensure that this situation does not happen again, it has taken action.
Engaged
with us for two years now in the program Fur Free Retailer, La Redoute categorically refuses to sell fur products. However, because
of automated systems used by sellers or just simply human error,
products containing fur were put on sale on their website. La
Redoute, alerted by One Voice, immediately doubled its efforts! In
addition to setting up an email address to be altered about fur
products, a new feature has been added in the seller’s product
search. Keywords such as “fur” are now “blacklisted”
unless they are accompanied by words such as “imitation” or
“false”, the software now recognizes this. The sellers
proposing to sell fake fur are now invited to specify this so as to
be able to publish their products. Others sellers are reminded of the
ban on selling these products on the La Redoute website. A commitment
that should be hailed a loud and clear!
Today,
more than 900 brands are available on our dedicated website that have
obtained the Fur Free Retailer label. It is thanks to your
mobilization and your vigilance that this change has taken place. By
joining forces, we can create a better, humane tomorrow for all those
innocent individuals !
Every
year, forty-five million animals are raised and killed in terrible
conditions for their fur. Forty-five million sentient beings, crammed
into tiny cages, alone or in groups. Mink, in the wild, like to live
peacefully at the edge of watercourses, find themselves deprived of
their freedom. Foxes can no longer raise their young in the forest,
rabbits no longer dig burrows, nor play in the tall grass. On these
farms, there is no river, no blade of grass, only a foul odour and
cages piled up on top of one another. It’s barely possible for these
individuals to move.
Soon,
many of them will develop stereotypical behaviours and sometimes will
go as far as self-harming, or they will fight with those who share
the same cage, because of the promiscuity and stress generated by
these conditions of detention. Their death will be as terrible as
their lives: electrocution, gassing, poisoning are the methods
commonly used in this industry, to avoid any blood stains on the
pelt.
*A “marketplace”
that connects independent sellers and customers. A classic
merchandize website that therefore provides sellers a sales area.