While Fashion Week is in full swing in Paris on Saturday September 29th from 10am to 12pm, One Voice with the participation of L214 will be organizing three actions simultaneously in three Parisian neighbourhoods where Prada stores are located: Place de la Madeleine, Place de la Queen Astrid, and Place Michel Debré, to encourage the brand to stop using real fur in thier collections.
From September 6th to October 2nd the "Fashion Week" season will run from Milan to New York, and from London to Paris. London Fashion Week has announced this year to be completely fur free. We hope that this decision will be adopted in time in other cities. More and more brands are turning away from the use of fur, it is time for Prada to do the same. Most recently in the world of luxury it was Michael Kors or Jimmy Choo who obtained the label Fur Free Retailer, which is managed in France by One Voice, after Gucci, or Franck Sorbier.
One Voice calls on the general public and all those involved in animal welfare to contact the Prada headquarters in France to ask the brand to stop using fur. Prada is maintaining and supporting a system in which mink, foxes, rabbits and other soft furred animals live in horrific conditions.
There are dozens of farms in France for fur. Animals that have the misfortune to be born there are locked inside tiny cages, alone or with others. They wither: minks have no access to water while in the wild they spend several hours a day in the water. They develop stereotypies, repetitive movements signs of great stress, rabbits are injured, mink and foxes self-harm or devour each other. Their suffering is immeasurable, they eventually end their miserable lives gassed or electrocuted so as not to damage their precious pelts.
The association had already conducted an investigation in six mink farms in France which in 2017 they brought to light the deleterious consequences of this industry upon the environment and animals.
This action set up in France by One Voice is part of an international campaign for the Fur Free Alliance, an international coalition against fur of which One Voice is the French representative.
