One Voice applauds: Prada Group announces fur-free policy and joins the Fur Free international retailer program

Today,
the Prada group announces that it will no longer use animal fur in
its creations or in its new products, in other words from the SS2020
(spring-summer 2020) women’s collections. Currents stocks will
continue to be sold until all relevant stocks and quantities are
exhausted. The Prada Group’s announcement follows a collaboration
between the luxury brand and members of the Fur Free Alliance (FFA),
a coalition of more than 50 animal welfare associations in more than
40 countries.

“The
Prada Group is focused on innovation and social responsibility and
our fur-free policy – launched as a result of a constructive dialogue
with the Fur Free Alliance, and more specifically with LAV and the
Humane Society of the United States. It is an extension of the
commitment”, said Miuccia Prada. “Refocusing on innovative
materials will allow the company to explore new frontiers in creative
design while meeting the demand for ethical products. “

For
Muriel Arnal, president and founder of One Voice and the French
representative of the Fur Free Alliance,

“The
Fur Free Alliance congratulates the Prada Group for giving up fur,”
says Fur Free Alliance President Joh Vinding. “The Prada Group,
with its brands, is now joining the growing list of fur-free brands
that respond to the changing attitude of consumers towards animals.”

Brigit Oele, program manager
of the Fur Free Alliance, explains: “The Prada group was one of
the fastest companies to give up using fur once a constructive
dialogue started with our coalition, there has barely been more than
a year. The Fur Free Retailer program involves a thousand companies,
which indicates that this global movement is rapidly gaining
momentum. Thus, there is very little chance that fur will once again
become acceptable. It’s a great day for animals !“