Today, the Prada group announces that it will no longer use animal fur in its creations or in its new products, in other words from the SS2020 (spring-summer 2020) women's collections. Currents stocks will continue to be sold until all relevant stocks and quantities are exhausted. The Prada Group's announcement follows a collaboration between the luxury brand and members of the Fur Free Alliance (FFA), a coalition of more than 50 animal welfare associations in more than 40 countries.
"The Prada Group is focused on innovation and social responsibility and our fur-free policy - launched as a result of a constructive dialogue with the Fur Free Alliance, and more specifically with LAV and the Humane Society of the United States. It is an extension of the commitment", said Miuccia Prada. "Refocusing on innovative materials will allow the company to explore new frontiers in creative design while meeting the demand for ethical products. "
For Muriel Arnal, president and founder of One Voice and the French representative of the Fur Free Alliance,
"The Fur Free Alliance congratulates the Prada Group for giving up fur," says Fur Free Alliance President Joh Vinding. "The Prada Group, with its brands, is now joining the growing list of fur-free brands that respond to the changing attitude of consumers towards animals."
Brigit Oele, program manager of the Fur Free Alliance, explains: "The Prada group was one of the fastest companies to give up using fur once a constructive dialogue started with our coalition, there has barely been more than a year. The Fur Free Retailer program involves a thousand companies, which indicates that this global movement is rapidly gaining momentum. Thus, there is very little chance that fur will once again become acceptable. It's a great day for animals !"
