Grain de Malice: for playful fashion, without suffering
Grain de Malice gets the FFR label. An obvious approach for this company which has been campaigning for fashion without animal cruelty for a long time.
This national retailer of women’s clothes campaigns for fashion without fur. It received the label of Fur Free Retailer (FFR), launched by the European coalition Fur Free Alliance, for whom we are representatives in France.
Grain de Malice wears its name well. This French fashion retailer campaigns for dazzling and colourful fashion. With a smile as its philosophy, it is aimed at active women who are looking for proximity (*), advice, involvement and togetherness.
Keen to make its collections more eco-friendly, the company has made the CSE one of its cornerstones. For several years, it has supported the use of recycled fibres or those coming from sustainable sources and offers fashion items which are designed and adapted for all figures and body shapes. It pays particular attention to comfort as well as to the small details which make all the difference: finishing touches, quality of materials and accessories and durability of the clothes.
Logically, the choice of labelling its products fur-free has been essential:
«We have not made anything with real fur for a long time out of belief, and we are concerned for animal welfare. Labelling our products as such and our commitment to the programme, amongst other things, allow us to commit strongly to responsible fashion without animal cruelty.»
It is therefore with enormous pleasure that we welcome them on board to support ethical fashion. Grain de Malice thereby joins the ever-growing list of brands involved in the change of our society and wishing to begin the world of tomorrow. An altruistic and sensitive world. You can find them on our dedicated website which also displays the label Animal Free (for clothes and accessories without animal material), as well as our One Voice label guaranteeing products not tested on animals.
(*) Sales outlets: chain stores and franchises located in town centres, shopping centres or retail parks. Also on sale at certain online stores: La Redoute, Brandalley…
- Website: https://www.graindemalice.fr/
- Social networks:
https://www.facebook.com/GraindeMaliceFrance
https://www.instagram.com/grain_de_malice/
https://www.youtube.com/channel/UCUae5NiRHnk6gT6pe6vzIRw
Translated from the French by Sophie Martin