Armani chooses a more humane fashion !
One Voice leads a nonviolent fight to defend animal rights and respect all life forms. The organization operates independently and is thus free to speak and act freely.
He is a big name in fashion and his choice is tremendously hopeful. Armani announced today that he was giving up fur as a result of his work with the Fur Free Alliance and One Voice. Bravo !
Beauty
does not mean cruelty! After Hugo Boss, it is now Armani that
continues this beautiful commitment in the luxury sector against the
real fur industry.
These
big brands send a strong signal to the fashion world but also provide
a concrete response to the growing demand for ethical and sustainable
fashion.
Armani
therefore abandons all genuine furs, including rabbit, from their
autumn / winter 2016 collection. This great decision comes to a
conclusion after working and consulting with the Fur Free Alliance
and One Voice. This is an international coalition of which we are a
member alongside more than forty other associations from around the
world, who are all determined to stop the fur trade.
Giorgio
Armani: “I am pleased to announce that the Armani Group has made
a firm commitment to ban animal fur from its collections. The
technological progress of recent years provides us with valuable
alternatives that make it unnecessary to resort to cruel methods with
regard to animals. Continuing a process that began a long time ago,
my company is now taking a big step forward, reflecting our
commitment to the critical issues of protecting and preserving the
environment and animals.”
Most
of the fur used by the fashion industry comes from farms in which
wild animals are locked in small cages and killed by cruel methods
for the sole purpose of preserving the quality of their coat (gassing
and electrocution by way of the anus…). Fur production also has a
high environmental cost and poses serious health problems due to the
use of heavy metals.
Besides
Hugo Boss and Armani, other well-known brands have already committed
to the cause, such as Tommy Hilfiger, Calvin Klein and Stella
McCartney. They have therefore clearly expressed the influence of the
ethical choices from a new generation of consumers …
Farms
are banned in several countries, including the United Kingdom, the
Netherlands, Austria and Croatia, showing a growing awareness of the
suffering of animals. Armani’s decision will save thousands of lives.
No future for fur!