Thursday 15 June 2017 | 22

A new fashion from La Redoute "no fur"

A new fashion from La Redoute "no fur"

Mis à jour le 15 January 2020

It is a great victory: one of the French heavyweights of mail ordering adheres to the program "without animal fur" publicized in France by One Voice.

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We all have one more reason to love La Redoute! The national leader in fashion and home e-commerce had already committed itself in early 2017 to support sustainable agriculture and responsible cotton by joining the Better Cotton initiative.

Now that this global group has just joined the Fur Free Retailer program developed by our international coalition, the Fur Free Alliance: You will no longer find in the collections offered by La Redoute articles made in animal fur.

Nathalie Balla, co-president of La Redoute, commented on this ethical choice:

"I am proud to announce La Redoute's membership with One Voice, the representative in France of the (Fur Free Alliance). Many years ago we made the responsible choice of not having real fur in the design of our products or in the selection of products distributed by La Redoute. The decision to join the Fur Free Retailer program in 2017 is in line with our sustainable development plan and in our resolution to support an ethical belief around animal rights. This public commitment by La Redoute to society corresponds with a desire to be influential and to contribute to a more beautiful world. "

This commitment has formalized and perpetuated a policy already carried out for several years by La Redoute. It concerns of course the international subsidiaries of the European Union and outside (Belgium, Portugal, Spain, United Kingdom, Switzerland, and Russia).

In France, 91 mainstream brands have joined the program (Armani, C & A, Esprit, H & M, Hugo Boss, Zara ...) and around 500 others around the world. Let us not forget that the high fashion house of Franck Sorbier's also recently joined us.

One Voice is working and mobilizing so that the retailers will make this responsible choice, which allows animal suffering to retreat in our country, mink farming in appalling conditions, as throughout the European Union, where about 48 million animals are annually sacrificed for their fur.

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In the subject

Hearing on 28 February 2024: One Voice supports the ELLE brand against the furriers' union ba&sh’s animal welfare policy recognised by the Fur Free Retailer programme

Comments 22

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BRIGITTE | Thursday 15 June 2017

Bravo, c'est vraiment une grande victoire, une grande enseigne comme la Redoute qui se rallie au coté de One Voice. Cependant il ne faut pas baisser les bras, car il y a encore beaucoup à faire, les doudounes en duvet(marque JOTT) dans les magasins de sport,lorsque j'ai posé la question de la provenance on n'a pas su me répondre exactement, (Chine, pays de l'Est), et bien d'autres encore !! mais oui comme le dit plus haut Anna, LE COMBAT CONTINUE ! et tout doucement nous faisons des progrès.

colette | Thursday 15 June 2017

Oui bravo à La Redoute pour son engagement.J'espère que d'autres enseignes suivront afin d'éradiquer cette folie de fourrures, duvets, poils de lapins angora qui souffrent le martyre afin que les humains se pavanent !!!!

xavier78 | Thursday 15 June 2017

excellente nouvelle et une belle avancée sur ce sujet avec un acteur majeur de la distribution. merci à lui

FRANCOUSETTE | Thursday 15 June 2017

BRAVO A VOUS , LA FOURRURE JE DETESTE CA, TROP DE SOUFFRANCE ANIMALE

LES FEMMES QUI PORTENT DE LA FOURRURE, ELLES PORTENT LA MORT SUR LE DOS !