Tuesday 02 April 2019 | 8

La Redoute intensifies its efforts against the use of fur!

La Redoute intensifies its efforts against the use of fur!

Mis à jour le 25 November 2019

Affiliated with our Fur Free Retailer program, La Redoute is committed to no longer selling animal fur since 2017. This commitment applies both to its own brand and to the products of other brands that appear in its catalogue. Following feedback from customers pointing out items made from fur on the marketplace * which is part of their website, La Redoute has been very attentive. To ensure that this situation does not happen again, it has taken action.

Hr blog

Engaged with us for two years now in the program Fur Free Retailer, La Redoute categorically refuses to sell fur products. However, because of automated systems used by sellers or just simply human error, products containing fur were put on sale on their website. La Redoute, alerted by One Voice, immediately doubled its efforts! In addition to setting up an email address to be altered about fur products, a new feature has been added in the seller’s product search. Keywords such as "fur" are now "blacklisted" unless they are accompanied by words such as "imitation" or "false", the software now recognizes this. The sellers proposing to sell fake fur are now invited to specify this so as to be able to publish their products. Others sellers are reminded of the ban on selling these products on the La Redoute website. A commitment that should be hailed a loud and clear!

Today, more than 900 brands are available on our dedicated website that have obtained the Fur Free Retailer label. It is thanks to your mobilization and your vigilance that this change has taken place. By joining forces, we can create a better, humane tomorrow for all those innocent individuals !

Every year, forty-five million animals are raised and killed in terrible conditions for their fur. Forty-five million sentient beings, crammed into tiny cages, alone or in groups. Mink, in the wild, like to live peacefully at the edge of watercourses, find themselves deprived of their freedom. Foxes can no longer raise their young in the forest, rabbits no longer dig burrows, nor play in the tall grass. On these farms, there is no river, no blade of grass, only a foul odour and cages piled up on top of one another. It's barely possible for these individuals to move.

Soon, many of them will develop stereotypical behaviours and sometimes will go as far as self-harming, or they will fight with those who share the same cage, because of the promiscuity and stress generated by these conditions of detention. Their death will be as terrible as their lives: electrocution, gassing, poisoning are the methods commonly used in this industry, to avoid any blood stains on the pelt.

*A "marketplace" that connects independent sellers and customers. A classic merchandize website that therefore provides sellers a sales area.

Séverine Bazin
Hr blog
#Fourrure #Label
Share on

In the subject

Hearing on 28 February 2024: One Voice supports the ELLE brand against the furriers' union
ba&sh’s animal welfare policy recognised by the Fur Free Retailer programme

Comments 8

I accept that publication of my comments is subject to the code of conduct.

To learn more about the processing of your personal data see the details on this page.

ariane | Thursday 04 April 2019

super bonne nouvelle !

Aline | Thursday 04 April 2019

ça suffit ces horreurs inadmissible et honteux comment peut-on autoriser ces horreurs il faut interdire ça définitivement. Honte au gouvernement de ne rien faire pour ces horreurs et honte aux couturiers qui utilisent la vraie fourrure.

Karine et Philippe | Thursday 04 April 2019

C'est une excellente chose que la REDOUTE s'est engagée à ne plus commercialiser de vêtements à base de fourrure animale. Il faut également que toutes les enseignes de renommée cessent d'acheter en Chine, pays qui possède des fermes d'élevage d'animaux à fourrure et qui sont capturés et enfermés dans des conditions abominables. Ils sont tellement en détresse qu'ils s'auto-mutilent ou deviennent fous. Nous avons également, en France, pays des droits de l'homme où l'animal est considéré comme un être vivant doté de sensibilité, des usines mouroirs qui détiennent des fouines, marmottes, lapins, etc... Il n'y a rien de reluisant à porter la souffrance animale sur soi, on peut s'habiller avec du synthétique qui est aussi chic, mais qui a le mérite de laisser les animaux vivre, pour qu'ils ne soient plus en voie d'extinction. Tout le monde a sa place dans le monde, il suffit de cohabiter en bonne intelligence et de condamner ceux qui les martyrisent ou les tuent. La démocratie, c'est le respect et la considération et non l'extermination.

trochu | Tuesday 02 April 2019

SUPER et très bonne nouvelle et la Redoute devrait inciter les autres enseignes à en faire de même ce qui serait formidable, mais en tout cas en prenant une telle décision importante en faveur des animaux, nous avons envie d'acheter chez eux pour les remercier de penser et agir en faveur des animaux.