Prada stops using fur while in France we continue talking…

A campaign that hit home!

We campaigned along with the public right up to the door steps of the Prada stores, during the Fashion Weeks of Milan, Paris, London and New York last September. We were present on the side-lines of the fashion shows while the biggest names in fashion presented their spring-summer collections. Our simultaneous campaigns all over the world had challenged the leaders of the Prada group on the need to follow the international movement of ethics and respect for animals.

At the announcement of the talks between the Prada group and our Italian and American partners, the LAV and the Humane Society of United States, we stopped all media coverage. The change was underway, it was only a matter of time. Last October, during the biannual FFA meeting in Stockholm, discussions were going well, we knew that the brand agreed in principle. Only the logistical details and the deadlines for setting up remained.

It is now official: at Prada, we will no longer wear fur for the 2020 women's winter collection, in other words, right now!
What a huge victory for all of us at the Fur Free Alliance! Because not only Prada, but all of the other group's brands are committed. So Miu Miu, Church's, Car Shoes and others are committed!

Muriel Arnal, Founding President of One Voice, announces:

Citizen engagement has shown its strength. It is high time that our decision-makers finally realized that producing fur at the cost of sacrificing sentient beings and nature is unacceptable.

Departmental Discussions on the Welfare of Caged Mink

Since the launch of the working groups at the Ministry of Ecological and Inclusive Transition, we fear that the discussions will be sterile, while wishing them to be constructive. If it is once again a question of modifying the size of the cages and not putting an end to the breeding of mink for coats, in France, we will let everyone know that this is a complete farce.
We are determined, because both the cruelty of breeding and that of the killings must be exposed.

We did this in 2016 in six French farms. What we found there is no exception, it's the norm! Stress, misery, soil pollution, biodiversity tragedies, etc. The farms must close, in no way must they multiply or be enlarged. Foxes, chinchillas, minks, rabbits and our fellow citizens deserve better! A program of permanent shutdowns must be implemented in the form of a ministerial decree this summer!

Call for a ban on the breeding of animals for their fur in France ! Please sign our petition !