A campaign that hit home!
We campaigned along with the public right up to the door steps of the Prada stores, during the Fashion Weeks of Milan, Paris, London and New York last September. We were present on the side-lines of the fashion shows while the biggest names in fashion presented their spring-summer collections. Our simultaneous campaigns all over the world had challenged the leaders of the Prada group on the need to follow the international movement of ethics and respect for animals.
At the announcement of the talks between the Prada group and our Italian and American partners, the LAV and the Humane Society of United States, we stopped all media coverage. The change was underway, it was only a matter of time. Last October, during the biannual FFA meeting in Stockholm, discussions were going well, we knew that the brand agreed in principle. Only the logistical details and the deadlines for setting up remained.
It is now official: at Prada,
we will no longer wear fur for the 2020 women's winter collection, in
other words, right now!
What a huge victory for all of us at the Fur Free Alliance! Because not only Prada, but all of the
other group's brands are committed. So Miu Miu, Church's, Car Shoes
and others are committed!
Muriel Arnal, Founding President of One Voice, announces:
Comments 15
corine | Thursday 30 May 2019
Mambosatin | Thursday 30 May 2019
pipistrelle | Thursday 30 May 2019
Danielle | Thursday 30 May 2019